Optimize invoice payments with data-driven, customized communications for every target group
A/B testing can help you improve the effectiveness of invoice payment collection.
By testing different communication strategies you can increase payment conversions and reduce debtor risk.
Workflow comparison
Data-driven decision-making
Create higher
conversion rates
A/B-testen verhoogt de effectiviteit van workflows door het vergelijken van communicatiestrategieën
Reduce costs
By optimizing the effectiveness of workflows, you can reduce unnecessary steps and lower your costs.
A/B testing provides objective data to identify the most effective communication strategies and design choices, facts instead of assumptions
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Risk limitation
A/B testing allows you to test changes on a smaller scale before implementing them on a large scale.
A/B testing helps you optimize the elements that most influence conversions, such as call-to-action buttons, icons,
Continuous learning and optimization
A/B testing is an iterative process that helps you continuously learn and refine your strategies, leading to long-term growth and success.
Example
In an A/B test for payment reminders , you might create two versions of your communication: version A (e.g., an email) and version B (e.g., a WhatsApp message). You then randomly divide your customers into two groups and send each group one of the two versions. The performance of each version is measured against predetermined goals, such as the number of successful payments or the speed at which payments are received.
Once you've gathered enough data, analyze the results to determine which communication method is more effective for collecting payments. For example, if you find that customers respond faster to WhatsApp messages than emails, you might consider adjusting your workflow to utilize WhatsApp conversations more.
The main goal of applying A/B testing in the invoicing process is to learn which communication strategy is most effective for that particular target group and then adjust the workflow accordingly to improve the success of collecting payments from that customer group.
